‘Guise of the Wolf’ incident shows company to be inept

If you are an avid reader of my columns, you might remember when I wrote an article about a little game called Day One: Garry’s Incident and the massive backlash that occurred when the developer, Wild Games Studio, tried to get a negative review of their game off the internet.

The tactics they employed were childish, and resulted in one of the biggest flame wars that had ever occurred on YouTube and Twitter. However, as of this week, the Garry’s Incident case can’t even being to compare to what happened when a YouTuber known as TotalBiscuit posted a review of a game called “Guise of the Wolf.”

Now if you’ve read about the Garry’s Incident case, then you would guess that the scenario here is the same. You are correct. A review was posted on YouTube of the game courtesy of John Bain, who is better known by his internet moniker, TotalBiscuit, The Cynical Brit.

His review of the game was pretty brutal. He talked for half an hour about every single thing that was wrong with the game. In response, the game company who created Guise of the Wolf, FUN Creators, issued a copyright strike against Bain in an attempt to take the review off the internet. Bain didn’t take too kindly to this. He took to his Twitter account, making countless posts bashing FUN Creators.

This is where the story gets good: FUN Creators denied ever making a copyright claim to YouTube. In response, Bain took pictures of the email that was sent to one of his staff by FUN Creators, in which a representative of FUN Creators known as Jasmine said, “…it will cost us nothing to send our lawyers to UK courts and make it a real accusation…” She goes on to say that the company “is bigger than a couple of videos.”

So not only are they lying about not making a copyright strike, but now they are saying that they will sue him to prove their point. To top it all off, the vice president of a company associated with FUN Creators came forward and said, “I’m a VP at Maker Studios.  I can confirm that Totalbiscuit’s video takedown request came from FUN Creators.”

FUN Creators told Bain to not play “photoshop games” with them. In retaliation, Bain posted a video to his Twitter of someone on a computer, going to his email, and clicking on the email from FUN Creators. And then, the icing on the cake, the coup de grâce; FUN Creators sent one last email, telling Bain this:

“This is your last warning. Our company is a lot bigger than your little YouTube channel. We are not afraid of you. Remove all your tweets and delete your channel. Do not tweet this message or we will claim it’s fake. We will get our lawyers involved and sue you.”

This company has managed to dig its own grave and destroy any shred of credibility they have ever had within the span of a mere three days. If you ever wanted to see what a meltdown looks like, there is your answer.

When you get bad criticism, you learn to stick by it. Criticism is the best way to improve your craft, that way you don’t keep releasing bad games. Apparently, FUN Creators believes that they are above the criticism of someone from the internet.

But nay I say, nay! For the first game they will ever be releasing, they should be taking all the criticism they can get. Instead, they chose to act childish and try to censor one man’s opinion. Ever since the last email was exchanged, Bain and FUN Creators have been at it on Twitter, threatening each other with lawsuits. I, for one, think it would be interesting to see where this goes. FUN Creators have sealed their fate as one of the worst game companies.